From the screen
to the counter.
Mister Gee is a burger restaurant with a personality of its own. The work brings that character into the places customers meet it: the website, the menu and the restaurant’s everyday content.
A connected presentation of the food, the people and the practical information that turns interest into a visit.
The starting point.
A restaurant is discovered long before a customer walks through the door. A photograph catches their eye, the website helps them find the place, and the menu helps them decide what to order. Each encounter needs to feel like the same business.
The challenge.
Those moments ask for different things. A food photograph needs appetite; a menu needs clarity; a website needs both atmosphere and useful information. The design challenge is to keep the restaurant’s character without letting it get in the way of the next decision.
Carry Mister Gee’s existing identity across screen and store, with food that draws people in and information they can act on.
Keep the appetite.
Make the next step clear.
The food and the people do the storytelling. Recognisable red lettering ties the different surfaces together, while each layout gives priority to what someone needs at that moment.
On the website, that means moving from a sense of the restaurant to the menu and location. At the counter, it means grouping the offer so a customer can compare burgers, sides and drinks without losing the energy of the brand.
The business purpose is continuity: a customer who discovers Mister Gee online should recognise it when they arrive.
Designed around
the decision to order.
The website combines hospitality imagery with the information needed to plan a visit. The menu layouts use product photographs as the first point of entry, then names, ingredients and prices as the detail.
Lunch and dinner versions share the same structure. The lunch offer adds a prominent combo message; both keep the main products and add-ons in recognisable groups. These are practical layout decisions with a commercial purpose: help the customer see the offer and decide what suits them.
Photography of the kitchen brings the people and preparation into the story, giving the online presentation a connection to the real restaurant.
A familiar presence.
A useful path to the food.
The website and menu work put the restaurant’s identity into a consistent, practical form. The same visual cues carry from discovery online to choosing a meal at the counter.
The result is a set of connected customer-facing materials, designed to support recognition, visits and ordering. Each has a clear role: introduce the restaurant, explain the offer or show what happens behind the counter.
Credits
- Client
- Mister Gee
- Project work
- Website, menu design and restaurant content, presented from the Think Big Studio project archive.
- Brand & imagery
- Existing Mister Gee identity; photography from the supplied project archive.
What are you
thinking?
A new brand, a better website, or something that needs a fresh pair of eyes. Tell us what you have in mind.
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